{"id":3386,"date":"2021-08-10T03:06:13","date_gmt":"2021-08-10T07:06:13","guid":{"rendered":"https:\/\/1westend.com\/?p=3386"},"modified":"2021-09-07T02:40:25","modified_gmt":"2021-09-07T06:40:25","slug":"nyc-s-amenity-battleground","status":"publish","type":"post","link":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/","title":{"rendered":"NYC\u2019s Amenity Battleground"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"The\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

August 1, 2019<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

NYC\u2019s amenity battleground<\/h2>\nDevelopers are throwing more and more money at a growing class of employees who are providing everything from private tutoring to meditation, but some say doing so could actually turn off buyers<\/strong><\/em>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
Mensur Cekic, Hudson Yards\u2019 director of residences<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Seated at a long dining table in a staged $11.8 million apartment on the 65th floor of 35 Hudson Yards, Mensur Cekic looks out the windows and surveys his territory.<\/p>

Cekic, 39, is the \u201cdirector of residences\u201d for the Related Companies\u2019 massive $25 billion Hudson Yards development \u2014 a vague title that masks the scope of his role. He is responsible for the needs of every resident across Related\u2019s condo and rental buildings in and around the 28-acre site, including 15 and 35 Hudson Yards and the Abington House, which sits just outside the megaproject in Chelsea.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

As of July, 60 percent of the condos at 15 Hudson Yards were under contract for a total of just under $1 billion. Meanwhile, sales at 35 Hudson Yards \u2014 where Related\u2019s Stephen Ross is reportedly planning on living \u2014 are just beginning, with condos ranging from $5 million to $28 million, plus yet-to-be-priced penthouses.<\/p>

As the person in charge of tending to the needs of everyone living in one of those units, Cekic fills a unique role: a concierge to top all concierges.<\/p>

\u201cHundreds of years ago you had the innkeeper \u2026 who made your bed, who served your dinner, who took care of you,\u201d he told The Real Deal. \u201cI think it\u2019s a bit of a return to that.\u201d<\/p>

While fitness centers and concierges have long been mandatory for luxury condo buildings in New York, more developers are now expanding in-house services, providing buyers and renters with everything from pet care to private tutoring to urban farming.<\/p>

Although there are no databases tracking these numbers, anecdotally it\u2019s clear that Cekic is part of a growing class of employees making their careers catering to the needs of New York\u2019s wealthy \u2014 and helping developers differentiate luxury condos from competitors in a market that\u2019s seeing swollen levels of inventory.<\/p>

New York City developers across the spectrum \u2014 from Related to Silverstein Properties to Simon Baron \u2014 are throwing millions of dollars at this army of workers and the services they\u2019re providing. Some are employed full-time by developers; others are tapped as outside consultants and contractors.<\/p>

Donna Olshan, president of Olshan Realty, which tracks $4 million-plus Manhattan residential sales, said this increase in services and staff is tied to the soft market.<\/p>

\u201cThere\u2019s this arms race in amenities and services to try and woo the buyer, because the market itself is losing speed,\u201d she said.<\/p>

\u201cThis is the latest wave of trying to dig your heels in and trying to fight your way through a tough market,\u201d she added. \u201cWhen the market heads south, there are more gimmicks.\u201d<\/p>


Michael Graves, a broker with Compass who specializes in luxury new development, said the underlying financials for these new developments have reached a point that was \u201cnot thinkable 10 years ago.\u201d<\/p>

But he said there\u2019s a risk that the new amenities won\u2019t attract buyers \u2014 or even worse, that the
increased common charges associated with these new services could end up deterring sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\u201cThere\u2019s a danger in some of these amenities,\u201d said Graves. \u201cYou don\u2019t want to do something that\u2019s going to be seen as un-useful and financially cumbersome.\u201d<\/p>


Concierge-in-chief<\/strong>
The trend toward five-star services began in the mid-aughts at 15 Central Park West and the Plaza.
But those services can look quaint compared to what\u2019s being rolled out these days.<\/p>

Cekic, who oversees a team of more than 25 employees, was hired by Related to head concierge services at Hudson Yards in 2018 after years of working at luxury New York hotels, including the Mandarin Oriental, the Ritz-Carlton and the Baccarat.<\/p>

The Montenegro native moved to New York when he was 12 and got his start at the Mandarin as a concierge while studying political science and international law at Seton Hall University.<\/p>

While Related declined to say how much it spends on staff and services, the salary for a high-end concierge in New York City can range from $70,000 to $120,000, according to job site ZipRecruiter \u2014though industry insiders say developers likely pay more for management positions.<\/p>

Cekic said he uses his hospitality industry training every day. \u201cI treat my residents as five-star hotel guests who never check out,\u201d he said. \u201cLuxury is getting it done before the resident has to ask.\u201d<\/p>

That includes everything from checking on dry cleaning to booking helicopter rides to the Hamptons to making sure a resident\u2019s flat tire is changed in the middle of the night.<\/p>

Cekic arranged for Hudson Yards residents to be the first to walk on the Vessel, the Thomas Heatherwick-designed sculpture at Hudson Yards, and to visit Snark Park, the nearby exhibition space, before either opened to the public. He also partnered with Equinox Fitness, which Related owns, to arrange running sessions up and down the Vessel for residents.<\/p>

And he helps with more everyday requests, like getting tickets to Broadway shows and dinner reservations at exclusive restaurants.<\/p>

\u201cNever say no,\u201d he tells his staff. \u201cIf something\u2019s not possible, if it\u2019s not moral, or ethical or legal, offer something else, offer an alternative.\u201d<\/p>


Cekic is not the only concierge-in-chief type on the New York City luxury condo scene. With prices at the upper end of the luxury market reaching new heights \u2014 read: Ken Griffin\u2019s $238 million purchase at 220 Central Park South and Jeff Bezos\u2019 $80 million purchase at 212 Fifth Avenue, not to mention 10-plus sales of $30 million or more at 520 Park Avenue \u2014 such staffers are now expected. At 432 Park, similar services are provided by head concierge Bill Todt.<\/p>

\u201cThe services being provided cover every single need,\u201d said Winston Chesterfield, founder of London-based Barton, a consultancy that works in the luxury sector across several industries, including real estate. \u201cIt\u2019s like a teenager being taken care of by their parents.\u201d<\/p>

And if the service isn\u2019t up to scratch, buyers can easily take their business elsewhere.<\/p>

\u201cThey can start to feel: \u2018This isn\u2019t high-end enough for me, I could just have my own staff doing this,\u2019\u201d said Chesterfield. \u201cSo these buildings keep offering more and more things these people want.\u201d<\/p>

Compass\u2019 Graves said, however, that developers are caught in a constant balancing act: looking for the right new amenity while trying not to overspend on something that won\u2019t appeal to the market.<\/p>

\u201cAt some point, there\u2019s a diminishing return if you\u2019re selling to the highest echelons of people in the market,\u201d said Graves. \u201cIf you\u2019re flying private, and you own six homes and you have a private chef, then you also have someone who works as your personal concierge service.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
One West End<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Kids\u2019 concierge<\/strong>
A typical day for Rachel Lerch can involve setting up a pretend tea party in her corner office on the seventh floor of One West End \u2014 Elad Group and Silverstein Properties\u2019 Upper West Side tower.<\/p>

She\u2019s used to the scuff marks on her office floor from Razor scooters and the impromptu puppet shows from the building\u2019s youngest residents.<\/p>

The 42-story tower \u2014 which opened in 2017 with 246 luxury condos and 116 affordable rentals \u2014 has all of the standard New York City amenities, including a landscaped rooftop, a fitness center, a pool, billiards and media rooms and a chef\u2019s kitchen for private events.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

But the 30-year-old Lerch, who was hired as One West End\u2019s lifestyle director in 2017 and previously worked at the private concierge company LIVunLtd, also runs a kids\u2019 concierge service at the tower, where sponsor listings currently range from about $5 million to $19.5 million<\/p>

\u201cWe found that there are so many families that we should really focus on taking some pressure off,\u201d said Lerch, who noted that services are free to residents. \u201cWe\u2019re there to help the kids with anything they need.\u201d<\/p>

To date, that\u2019s included everything from planning a Dr. Seuss-themed birthday party to organizing playdates, swim lessons and language classes. Lerch also instituted a parents\u2019 committee that meets monthly and consults on decisions like which books and toys to purchase.<\/p>

Amenities aimed at children have, of course, exploded over the last decade. But these days, it\u2019s not just playrooms.<\/p>

At Lightstone\u2019s 244-unit 130 William in Lower Manhattan, there\u2019s a mini soccer field and a mini basketball court as well as a trampoline room. And at HFZ Capital Group\u2019s luxury condo the Chatsworth on West 72nd Street, the developer has partnered with the Brooklyn Robot Foundry to offer classes where parents and children can build robots together.<\/p>

Developers are also hiring tutors and other academic specialists to lure in families with older children.<\/p>


\u201cIf you\u2019re going to invest $3 million or $4 million in an apartment, you want to make sure you cover all the bases,\u201d said Amanda Uhry, a private-school consultant who works with New York developers. \u201cThey say it\u2019s harder to get into private school in New York than Ivy League schools.\u201d<\/p>


Uhry \u2014 who heads up a company called Manhattan Private School Advisors \u2014 is currently consulting at Simon Baron Development\u2019s Upper West Side condo project the Chamberlain, among other developments.<\/p>

Wealthy buyers, particularly international buyers, often want help navigating the New York City private school landscape, she said.<\/p>

Part of the problem, Uhry said, is that there are not enough private schools in Manhattan, and parents are still attracted to the older and more prestigious ones, like the Dalton School, the Collegiate School or Trinity School. \u201cIf you apply to 12 and get into three \u2014 that\u2019s a success,\u201d she said.<\/p>

Uhry said she\u2019s traveled to Tokyo and Seoul to advise high-end New York condo buyers on how to navigate the admissions system when they arrive in New York.<\/p>

Uhry is part of the broader world of consultants and tutors who in the past were hired largely by wealthy families but are increasingly landing business from developers.<\/p>


\u201cEverybody has the basics now. Everybody has a screening room. Everybody has a gym,\u201d said Michael Fazio, LIVunLtd co-founder and chief creative officer. \u201cIt\u2019s all about the \u2018what else?\u2019\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
Leya Ogihara, the founder of Dog City<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\u201cPee and play\u201d<\/strong>
Outside the Caledonia on West 17th Street in Chelsea, Leya Ogihara stretched out her arms to greet a large, white Bernese mountain dog. \u201cCornelius!\u201d she bellowed.<\/p>

Ogihara, 47, is the founder of Dog City \u2014 the amenity developed by Related to provide pet-care services in its luxury Manhattan buildings.<\/p>

The first Dog City opened at the developer\u2019s MiMA tower in Hell\u2019s Kitchen in 2011, but there are now five at Related buildings citywide providing day care, training, grooming, boarding and veterinary services for residents\u2019 dogs.<\/p>

While the trend is not new, developers are doubling down on this space as well.<\/p>

Pet care company Throw Me a Bone is used by several luxury buildings, including Extell Development\u2019s\u00a0 555Ten on 10th Avenue in the Hudson Yards neighborhood, Brookfield Property Group\u2019s nearby rental tower the Eugene, TF Cornerstone\u2019s 33 Bond and Taconic Investment Partners\u2019s 525W52. Meanwhile, Extell\u2019s One Manhattan Square on Cherry Street in Lower Manhattan includes a covered dog run and private grooming services.<\/p>

Ogihara \u2014 who is originally from Yokohama, Japan, where she grew up surrounded by goats, chickens and dogs \u2014 came to the U.S. when she was 19 and started working in dog rehabilitation. Now she is usually accompanied by three large St. Bernards named Hamso, Masato and Yamato, her \u201chelper\u201d dogs.<\/p>

Ogihara, who oversees a team of 17 staff members, has run Dog City for nearly a decade. As part of Dog City\u2019s \u201cpee and play\u201d services, dogs are picked up at their owner\u2019s apartment, spend two to four hours walking outside and learning good behavior and then get dropped off at home. \u201cThe owner comes home to a nice, content, tired dog,\u201d Ogihara said.<\/p>

Residents in Related\u2019s building can set up customizable Dog City packages. A spokesperson for the company said some residents spend up to $750 a month on Dog City services.<\/p>

Ogihara said she\u2019s extremely selective when it comes to hiring staff. \u201cThey have to be the type of people who really give a damn,\u201d she said. \u201cWe have to be advocates for the dogs.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
Ellie Burrows Gluck, co-founder of a network of meditation studios<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Breath, heart, intention and sleep<\/strong><\/p>

\u201cIf you think about where yoga was 30 years ago, that\u2019s where meditation is now,\u201d said Ellie Burrows Gluck, co-founder and CEO of MNDFL, a network of drop-in meditation studios with Greenwich Village, Upper East Side and Williamsburg locations.<\/p>

But whether it will move in the same direction yoga did could, ironically, be decided by its ties to multimillion-dollar real estate.<\/p>

Gluck\u2019s company is now partnering with Chetrit Group, Clipper Equity and Read Property Group to open a residents-only studio at theirTower at Gramercy Square, a 223-unit condo, which has a projected sellout of $817.5 million, according to the offering plan.<\/p>

Closings have started at the building, where the most expensive unit is listed for $11.2 million. Other amenities include a spa, a 75-foot pool, a wine cellar, a golf simulator and an outdoor lounge.<\/p>

But residents will also get two free guided meditations a month with themes like \u201cbreath,\u201d \u201cheart,\u201d \u201cintention\u201d and \u201csleep,\u201d said Gluck, whose partnership with Chetrit, Clipper and Read is her first with New York developers.<\/p>

Meditation is not the only Asian-influenced service being offered in luxury developments. Feng shui-centered design and marketing are also becoming increasingly mainstream.<\/p>

\u201cPeople take it very seriously,\u201d Olshan said. \u201cIf you use the principles when you build, it\u2019s good. Many Asian buyers look at feng shui.\u201d<\/p>

At the Park Loggia at 15 West 61st Street, AvalonBay Communities brought in feng shui master Debra Duneier, founder of design consultancy EcoChi, to help choose artwork and sculptures for the property\u2019s shared areas. She suggested replacing the sculpture in the building\u2019s porte-coch\u00e8re with one that resembles the leaves of a jade plant, considered auspicious in feng shui, and includes a water feature. \u201c[The water] symbolizes prosperity and abundance, which means a good life,\u201d she said, noting that it\u2019s the first thing a potential buyer will see.<\/p>

Duneier \u2014 who is also on her first partnership with a Manhattan developer \u2014 uses compass readings to determine the direction each room faces, which determines the \u201cenergies that come with that direction\u201d and the elements associated with those energies, like wood, water or fire.<\/p>

If the energies don\u2019t match the room\u2019s intended purpose, she chooses art to optimize the energy.<\/p>

\u201cWill they sell it? I don\u2019t know if they\u2019ll sell,\u201d said Olshan, referring to the use of feng shui. \u201cBut at least the people will come through the door.<\/p>

Risk vs. reward<\/strong>
For developers, having all of these services and staffers comes down to selling units \u2014 which has gotten increasingly harder in this uncertain economic environment.<\/p>

But overdoing amenities, choosing the wrong one or gearing them to one specific group are all financial land mines.<\/p>

Just a few years ago, for example, Chinese buyers were flooding the New York market. But Chinese investment in New York has been contracting since the Chinese government instituted capital controls and limited overseas investment.<\/p>

LIVunLtd\u2019s Fazio said, however, that developers are increasingly open to offbeat ideas. His firm has been in talks with some New York developers about cryo-chambers (cold-therapy rooms) and ice fountains in their projects.<\/p>

\u201cYears ago, they would have said: \u2018You\u2019re a freak, get out of my office,\u2019\u201d he said. \u201cThey\u2019re open to it all now.\u201d<\/p>

He argued that developers can offset the financial risk of going too niche by continuing to provide basic amenities. \u201cThey will still have the yoga room,\u201d he said. \u201cThey will still have the screening room. The recording studio won\u2019t replace it.\u201d<\/p>

But Compass\u2019 Graves had a different take, saying that buyers, particularly at lower price points, may be turned off by the higher common charges associated with increased amenities and services.<\/p>

\u201cThat\u2019s something that on every buyer\u2019s mind,\u201d Graves said. \u201cThey think: \u2018I don\u2019t even want that amenity, so why am I paying for it?\u2019\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t

View Original Article:  <\/b>https:\/\/therealdeal.com\/issues_articles\/nycs-amenity-battleground\/<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Developers are throwing more and more money at a growing class of employees who are providing everything from private tutoring to meditation, but some say doing so could actually turn off buyers…<\/p>\n","protected":false},"author":1,"featured_media":3387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nNYC\u2019s Amenity Battleground - One West End<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NYC\u2019s Amenity Battleground - One West End\" \/>\n<meta property=\"og:description\" content=\"Developers are throwing more and more money at a growing class of employees who are providing everything from private tutoring to meditation, but some say doing so could actually turn off buyers...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/\" \/>\n<meta property=\"og:site_name\" content=\"One West End\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-10T07:06:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T06:40:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/1westend.com\/wp-content\/uploads\/2021\/08\/180905_EJ_one_west_end_amenities-0144Grass_HIGH-RES.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1008\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Info\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Info\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/\"},\"author\":{\"name\":\"Info\",\"@id\":\"https:\/\/1westend.com\/#\/schema\/person\/41a1b5e02fc6fe4790627890dea31125\"},\"headline\":\"NYC\u2019s Amenity Battleground\",\"datePublished\":\"2021-08-10T07:06:13+00:00\",\"dateModified\":\"2021-09-07T06:40:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/\"},\"wordCount\":2704,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/1westend.com\/#organization\"},\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/\",\"url\":\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/\",\"name\":\"NYC\u2019s Amenity Battleground - One West End\",\"isPartOf\":{\"@id\":\"https:\/\/1westend.com\/#website\"},\"datePublished\":\"2021-08-10T07:06:13+00:00\",\"dateModified\":\"2021-09-07T06:40:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/1westend.com\/nyc-s-amenity-battleground\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/1westend.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NYC\u2019s Amenity Battleground\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/1westend.com\/#website\",\"url\":\"https:\/\/1westend.com\/\",\"name\":\"One West End\",\"description\":\"Tower Residences\",\"publisher\":{\"@id\":\"https:\/\/1westend.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/1westend.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/1westend.com\/#organization\",\"name\":\"Tower Residences at One West End\",\"url\":\"https:\/\/1westend.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/1westend.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/1westend.com\/wp-content\/uploads\/2021\/06\/TOP-1-scaled.jpg\",\"contentUrl\":\"https:\/\/1westend.com\/wp-content\/uploads\/2021\/06\/TOP-1-scaled.jpg\",\"width\":2560,\"height\":2396,\"caption\":\"Tower Residences at One West End\"},\"image\":{\"@id\":\"https:\/\/1westend.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/1westend.com\/#\/schema\/person\/41a1b5e02fc6fe4790627890dea31125\",\"name\":\"Info\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/1westend.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8ebb2a0aa5d98b3ea45b1f0ed293a867?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8ebb2a0aa5d98b3ea45b1f0ed293a867?s=96&d=mm&r=g\",\"caption\":\"Info\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NYC\u2019s Amenity Battleground - One West End","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/","og_locale":"en_US","og_type":"article","og_title":"NYC\u2019s Amenity Battleground - One West End","og_description":"Developers are throwing more and more money at a growing class of employees who are providing everything from private tutoring to meditation, but some say doing so could actually turn off buyers...","og_url":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/","og_site_name":"One West End","article_published_time":"2021-08-10T07:06:13+00:00","article_modified_time":"2021-09-07T06:40:25+00:00","og_image":[{"width":1008,"height":672,"url":"https:\/\/1westend.com\/wp-content\/uploads\/2021\/08\/180905_EJ_one_west_end_amenities-0144Grass_HIGH-RES.jpg","type":"image\/jpeg"}],"author":"Info","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Info","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/#article","isPartOf":{"@id":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/"},"author":{"name":"Info","@id":"https:\/\/1westend.com\/#\/schema\/person\/41a1b5e02fc6fe4790627890dea31125"},"headline":"NYC\u2019s Amenity Battleground","datePublished":"2021-08-10T07:06:13+00:00","dateModified":"2021-09-07T06:40:25+00:00","mainEntityOfPage":{"@id":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/"},"wordCount":2704,"commentCount":0,"publisher":{"@id":"https:\/\/1westend.com\/#organization"},"articleSection":["Press"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/","url":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/","name":"NYC\u2019s Amenity Battleground - One West End","isPartOf":{"@id":"https:\/\/1westend.com\/#website"},"datePublished":"2021-08-10T07:06:13+00:00","dateModified":"2021-09-07T06:40:25+00:00","breadcrumb":{"@id":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/1westend.com\/nyc-s-amenity-battleground\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/1westend.com\/nyc-s-amenity-battleground\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/1westend.com\/"},{"@type":"ListItem","position":2,"name":"NYC\u2019s Amenity Battleground"}]},{"@type":"WebSite","@id":"https:\/\/1westend.com\/#website","url":"https:\/\/1westend.com\/","name":"One West End","description":"Tower Residences","publisher":{"@id":"https:\/\/1westend.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/1westend.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/1westend.com\/#organization","name":"Tower Residences at One West End","url":"https:\/\/1westend.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/1westend.com\/#\/schema\/logo\/image\/","url":"https:\/\/1westend.com\/wp-content\/uploads\/2021\/06\/TOP-1-scaled.jpg","contentUrl":"https:\/\/1westend.com\/wp-content\/uploads\/2021\/06\/TOP-1-scaled.jpg","width":2560,"height":2396,"caption":"Tower Residences at One West End"},"image":{"@id":"https:\/\/1westend.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/1westend.com\/#\/schema\/person\/41a1b5e02fc6fe4790627890dea31125","name":"Info","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/1westend.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8ebb2a0aa5d98b3ea45b1f0ed293a867?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8ebb2a0aa5d98b3ea45b1f0ed293a867?s=96&d=mm&r=g","caption":"Info"}}]}},"_links":{"self":[{"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/posts\/3386"}],"collection":[{"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/comments?post=3386"}],"version-history":[{"count":0,"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/posts\/3386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/media\/3387"}],"wp:attachment":[{"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/media?parent=3386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/categories?post=3386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1westend.com\/wp-json\/wp\/v2\/tags?post=3386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}